There's an interesting new trend we're seeing, as a number of startups are focusing their efforts on improving society in some way. Whether it's the core focus of their business or a byproduct, startups are making an effort to positively impact the world around us. Join this exciting group of startups as they discuss this trend and why they've chosed their own particular company missions.
Building the World We Want: Technology, Activism & Civic Infrastructure
As next generation, tech-savvy social movements around the world have erupted in recent years, many are wondering about its impact on American civic engagement. With U.S. demographics and economic patterns mirroring those of the nation's involved in the Arab Spring, some are predicting that the next wave of dramatic social change and participation may happen right here at home. But what will that look like? How is the next generation of social change agents already re-imagining civic engagement? And what role does technology, digital media and innovation play in that process?
Turning Online Connections into Real World Action
To expect you to add social purpose to your business just because it’s a good thing to do is foolish. Whether you're running your own company or contributing to one, you have a bottom line and other obligations to meet. But doing good is a business strategy, not merely a moral argument or trend.
In this session we'll talk about how your company--no matter its sector, size or budget--can profit from integrating a social mission, where to begin, and how to track social and financial return on investment. You'll hear from entrepreneurs who have built the lifestyle sustainability brands sweetgreen and Holstee, and from practitioners working at the intersections of social responsibility, entrepreneurship and new media.
Don't go "good" just because you've heard you should. Without truly understanding what a social mission and how it should shape your business decisions, you will be forfeiting potential value.
Join this lively group of entrepreneurs and social good experts as they discuss strategies for marketing social good ventures.
This session is part of the Social Good track of the DCWEEK Core Conference. Join an experienced group of product and community leaders as they discuss a variety of tools that can be leveraged as part of your strategy to activate social good, whether you are a for-profit or non-profit company.
