This event is part of the Benevolent Media Festival, an all-volunteer project celebrating storytelling and design for good, organized during Digital Capital Week. You have tens of thousands of Facebook fans and a popular, mission-driven blog. You know your way around hashtags, SEO, and conversion rates. Now how do you take your social media strategy to the next level? Learn how to use social media for everything from internal communication to internships, CEO visibility to capital campaigns, and everything in between.The panel discussion will be held at the World Resources Institute, a global environmental think tank.
The Benevolent Media Festival is a celebration of D.C.’s community of storytellers and designers dedicated to social and environmental good. Members of the community who identify as “benevolent media creators” are invited to host and organize their own lectures, workshops, performances, networking events or other activities, located at multiple venues across the city, that compel audiences to care about a cause, take action on an issue, or promote a point of view through strategic and inspiring multimedia.
Learn more: http://www.benevolentmedia.org/festival/
View the agenda here: http://benevolentmediafestival2011.sched.org/
Join us for a demonstration of innovative tools used to monitor social dialogues and a panel discussion on creative, social alternatives to traditional means of mass communication, engagement, and customer service. A panel of guests recognized for leadership on social business issues will discuss how government agencies can address immigration-related challenges through the use of open networks and social business applications.
NOTE THIS EVENT IS BY INVITATION ONLY; E-MAIL IF INTERESTED:
aramesh@deloitte.com
10:30 - 11:00 a.m. Registration and Networking
11:00 - 12:00 p.m. Program
Brands are no longer sitting on the sidelines when it comes to digitally interacting with customers. This Social Media Committee panel discussion will be led by brands that have committed themselves to listen, monitor and respond to their customers’ voices. Attendees will hear from social media leaders from Comcast (and others), and will gain valuable insight into how their companies can benefit from interacting with their customers over social media. Panelists will answer important questions including:
- What are the benefits, risks and pitfalls of integrating social media tools into customer service activities?
- What are some of the best practices?
- How do you measure the success?
Along with our sponsors Network Solutions and Georgetown University SCS Technology Management Program, we'll be having a Rotating Digital Strategy Workshop.
Through peer leadership we'll have three workshops going on at the same time, rotating every 30 minutes, on the following areas:
Snacks and sodas will be provided but there are only 25 seats available in our venue. Please RSVP.
What are the latest social media trends communicators need to be aware of? What is the future of social media? Are privacy concerns causing a backlash against social media as more and more people decide to unplug? Find out the answers to these questions and many others in this informative and engaging panel discussion.
How can we use the connections afforded by technology to build trust among diverse audiences? Across sectors, today’s young leaders are using online platforms to strengthen offline communities. Please join the British Council in partnership with the New America Foundation for a lively conversation with panelists who work in the performing arts, government and local media. After the panel, we invite you to continue the discussion around the corner at the Science Club (1136 19th Street NW) for happy hour specials. Meet us on Twitter first (@BCUnitedStates) and get the conversation started with #DC2020.
Progress U. is an event where blogging and social media enthusiasts inside associations and non-profits can learn more and talk about blogging. We'll discuss what's new/now/next in blogging and answer the question: are blogs dead? You’ll even have a chance for your own blog to be reviewed by a peer!
Association and non-profit bloggers will join forces at Progress U. to discuss what’s new/now/next in blogging, including:1. How to know when your organization does/does not need a blog2. Resources necessary for a successful association blog3. How podcasting and vlogging fit into the picture4. Where to find quality content to use for your blog5. And a whole lot more!
When social media partnerships between two brands are announced, we typically only learn about very high-level details in a press release. But, for the brands involved, the announcement is the last stage after many assessments and negotiations that occurred prior to this point. Which brand approached the other? How were the potential benefits weighed by both parties? What benchmarks are used to measure success? How was this opportunity valued against others? This panel will answer these questions from leading experts who will provide "behind the scenes" details, anecdotes, and lessons learned that will inform and inspire your next steps when pursuing and evaluating social media partnerships.
Is it true that if you can’t measure it, it’s not worth doing? Can you measure social media promotions, communications and influence? As long as organizations put hard dollars towards social media, attention will be focused on measuring the outcome. The need to better understand the value and application of web analytics data and social media measurement is critical for companies that want to compete online.
Join this lively group of entrepreneurs and social good experts as they discuss strategies for marketing social good ventures.
