There's an interesting new trend we're seeing, as a number of startups are focusing their efforts on improving society in some way. Whether it's the core focus of their business or a byproduct, startups are making an effort to positively impact the world around us. Join this exciting group of startups as they discuss this trend and why they've chosed their own particular company missions.
This session is part of the New Ventures track at the DCWEEK Core Conference. A variety of speakers will give brief overviews of the various resources available for entrepreneurs across the region. Even if you're an experienced entrepreneur, you don't want to miss this as there will most certainly be some new options you didn't know about.
With mobile devices becoming our first point of contact with the Internet, marketing to reach your audience faces new challenges. Come learn about new and innovative approaches to mobile marketing.
Turning Online Connections into Real World Action
To expect you to add social purpose to your business just because it’s a good thing to do is foolish. Whether you're running your own company or contributing to one, you have a bottom line and other obligations to meet. But doing good is a business strategy, not merely a moral argument or trend.
In this session we'll talk about how your company--no matter its sector, size or budget--can profit from integrating a social mission, where to begin, and how to track social and financial return on investment. You'll hear from entrepreneurs who have built the lifestyle sustainability brands sweetgreen and Holstee, and from practitioners working at the intersections of social responsibility, entrepreneurship and new media.
Don't go "good" just because you've heard you should. Without truly understanding what a social mission and how it should shape your business decisions, you will be forfeiting potential value.
One of the areas we've seen the greatest adoption of the Web and Mobile Apps is in the food and restaurant industry. Starting with the success of OpenTable, we've continued to see huge numbers of food bloggers, foodie applications, inventive restaurant websites and innovative approaches to marketing and engagement. This session will take a look at how the industry has embraced digital mediums and media and what it means to various components of the industry.
Good design is not about pretty pictures - it's about solving problems, making products and websites easy to use and driving users down the right path. Avoiding user-frustration can be a challenging when balancing the needs of the business as well as advertising, technology limitations, browser issues, etc. See how this group of talented designers and product developers tackles that challenge.
Join this lively group of entrepreneurs and social good experts as they discuss strategies for marketing social good ventures.
The way we make payments and manage money has rapidly changed, allowing consumers and businesses more flexibility and opportunity. Join this session to hear from the experts about the current landscape of mobile payment systems, how they can be used by individuals, businesses and more - and the evolution of this space. The team brings experience from Paypal, Dwolla, FeeFighters and other payment systems.
From Tetris to Angry Birds, mobile games are the most popular apps used by smartphone owners today. How are mobile games effecting game design in general and the industry - and what does the evolution of mobile gaming look like?
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Join us for this closing session in the Spectrum Theater with Andrew Warner from Mixergy as he interviews the founder of Dwolla, Ben Milne!
