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Monday, November 7
 

10:00am EST

Affinity Lab Morning Report: The Future of Publishing

Join Patrick White and Aziz Isham of Arcade Sunshine Media as they host a panel of experts presenting on the latest trends in electronic publishing. An open forum and opportunity to pitch the panelists will follow.

How will the digital revolution alter the landscape of traditional publishing and what will these changes mean for authors and publishers? What will the future of reading look like? With ebook sales exploding, and brick-and-mortar bookstores shutting their doors for good, is the future of the written word in peril or do bookworms have a hope?

How can you take advantage of apps, tablets, ereaders and mobile technology to get your message in front of the right audience at the right time?

Arcade Sunshine Media (www.arcadesunshine.com) is a multimedia publisher working to transform the print industry by integrating social media, videos, animations, images and more. 

This panel is open to authors, journalists, media junkies, publishers, bloggers and anyone else interested in new modes of digital storytelling. After short presentations by each of the panelists, audience members will have a chance to ask questions, followed by informal workshops and opportunities to pitch ideas to the panelists.

https://www.facebook.com/event.php?eid=178356508913190

 


Speakers

Monday November 7, 2011 10:00am - 12:00pm EST
Affinity Lab 920 U St. NW Washington, DC 20001
  Panel, Content, Creative
 
Tuesday, November 8
 

10:30am EST

Affinity Lab Morning Report: Your Personal IPO

Whether you plan to start your own business or be a superstar in-house employee, the most important factor in your career success stems from your ability to manage and hone your "personal brand." Your personal brand is what you are known for - the special value you provide to a team, an organization, or a project. Everyone has a personal brand. What you need to be asking is, "What is my personal brand?" and "How am I promoting my personal brand as part of my career and life development?"

 During this informative and interactive session, Joey Coleman (Chief Experience Composer at Washington, DC-based "brand experience" consultancy Design Symphony) will show you how to assess your personal brand attributes, package them in a compelling offer, and promote these attributes to the public. Attendees will leave the session with tools for determining their key brand qualities and creative suggestions for packaging and marketing them in the marketplace.

 If you don't brand yourself, someone else will. Join us for this interactive session and leave ready to take yourself public to the world!

FMI on Joey & Design Symphony - 

http://www.designsymphony.com/ 

https://www.facebook.com/event.php?eid=276479085718622

 

 


Tuesday November 8, 2011 10:30am - 12:00pm EST
Affinity Lab 920 U St. NW Washington, DC 20001
 
Wednesday, November 9
 

10:00am EST

Affinity Lab Morning Report: Film Pitching Workshop

Join Lab Members Isabelle Carbonell and Sarah Cannon, two Washington DC based filmmakers, as they lead a hands-on workshop on how to improve your pitches, restructure them, whittle them down, practice them, and ultimately pitch them to a partner, a group, and then the whole class. We will wrap up with a discussion on how to digitize your newly improved pitch, and the dos & don'ts of video-pitches. 

Disclaimer: We are both filmmakers, and Isabelle specializes in documentaries, so we will be concentrating and most helpful for film pitches, but any and all pitches are welcome (just be warned). 

Needed: COME ARMED WITH A PITCH TO PRACTICE AND WORK ON! 
Optional: bring your video cameras to record them. 

And, after Isabelle and Sarah are done, stick around and work in the Lab! 

For information on Isabelle and her experience as Documentary filmmaker & photographer check out her website: http://www.izaca.com/ and Sarah's at http://www.sarahcannon.com /



Wednesday November 9, 2011 10:00am - 12:00pm EST
Affinity Lab 920 U St. NW Washington, DC 20001
 
Friday, November 11
 

10:00am EST

Affinity Lab Morning Report: Beyond the Influence Hype

The hype around online influence has reached a fever pitch. While much of the conversation may be nothing but noise, the value of online influencers to any communication effort, whether in a corporate, agency or brand setting, is very real. Join us to learn how to drive results for your brand or clients through powerful influencer identification, engagement and measurement practices. Following our discussion of running a successful influencer campaign, we will have an interactive workshop where we'll take a deeper dive into strategically planning and implementing an influencer campaign.

http://www.facebook.com/event.php?eid=301811319835735

 



Friday November 11, 2011 10:00am - 12:00pm EST
Affinity Lab 920 U St. NW Washington, DC 20001
  Panel, Strategy
 


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