Kevin Dando is PBS’ director of digital marketing and communications, overseeing the public broadcaster’s social media initiatives and strategies for both its broadcast and online programming. Dando also coordinates overall social media efforts for PBS prime time and online-only programs, He was featured in the book “Get Seen: Online Video Secrets to Building Your Business” (John Wiley & Sons, Inc.) and has been a speaker at Digital East, the Internet Summit, the Digital Strategy Innovation Summit and South by Southwest (SXSW).@kdandoConnect on LinkedIn