When social media partnerships between two brands are announced, we typically only learn about very high-level details in a press release. But, for the brands involved, the announcement is the last stage after many assessments and negotiations that occurred prior to this point. Which brand approached the other? How were the potential benefits weighed by both parties? What benchmarks are used to measure success? How was this opportunity valued against others? This panel will answer these questions from leading experts who will provide "behind the scenes" details, anecdotes, and lessons learned that will inform and inspire your next steps when pursuing and evaluating social media partnerships.