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Thursday, November 10 • 9:00am - 10:00am
Social Media Partnerships

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When social media partnerships between two brands are announced, we typically only learn about very high-level details in a press release. But, for the brands involved, the announcement is the last stage after many assessments and negotiations that occurred prior to this point. Which brand approached the other? How were the potential benefits weighed by both parties? What benchmarks are used to measure success? How was this opportunity valued against others? This panel will answer these questions from leading experts who will provide "behind the scenes" details, anecdotes, and lessons learned that will inform and inspire your next steps when pursuing and evaluating social media partnerships.


Speakers
avatar for Brian Dresher

Brian Dresher

VP, Business Development, Mashable
Brian Dresher is Mashable’s VP of Business Development and is based out of the D.C. area. In this role, Brian identifies and manages traffic-driving, revenue-generating, and brand-building opportunities. Through these strategic areas, Brian has created new revenue streams through content and brand licensing initiatives; enhanced Mashable’s content partnerships with established media brands including CNN, Yahoo, Washington Post, Sky News... Read More →
avatar for Alexis Juneja

Alexis Juneja

Alexis is Co-Founder; VP, Strategic Development of the Curbed Network. The Curbed Network delivers intelligence on real estate & interior design (Curbed.com), restaurants & dining (Eater.com), fashion & shopping (Racked.com) and urban travel (Gridskipper.com). Through the years, Alexis has been involved in every stage of company development from incorporation, to ad sales to capital raising; she now focuses on strategic... Read More →
avatar for Wayne Lin

Wayne Lin

Wayne Lin is a Director of Product Management at Opower and is responsible for the company's suite of web products. This includes a recently announced social energy application, launched in partnership with Facebook and NRDC (Natural Resources Defense Council). Opower is a cleantech software company that helps utilities with customer engagement and energy efficiency. It makes energy use personally relevant, helping people use energy more... Read More →
JT

Justin Thorp

HelloWallet
Justin Thorp serves as the marketing manager at HelloWallet where he helps craft the company’s message and marketing strategy. | | Prior to joining HelloWallet, Justin oversaw the Publisher Happiness Group at Clearspring. He crafted and executed on the community & marketing strategies that saw the user base for the AddThis sharing platform grow to well over 9 million websites that reach over 1 billion people per month. He also did... Read More →

Sponsors
avatar for iStrategyLabs x Tech Cocktail

iStrategyLabs x Tech Cocktail

iStrategy Labs and Tech Cocktail are both DC based companies that are passionate about action. Whether it's building a new product, organizing large groups of people, or hosting a 10K person event - the teams at both companies understand what it takes to take action, motivate others and make things happen. Both iStrategy Labs and Tech Cocktail are proud to produce DCWEEK for the second year in a row. We can't wait to see the projects... Read More →


Thursday November 10, 2011 9:00am - 10:00am
Artisphere - Blackbox Theater 1101 Wilson Boulevard, Arlington VA 22209

Attendees (66)