DCWEEK 2011 has ended
Back To Schedule
Tuesday, November 8 • 5:15pm - 6:15pm
Creating a Brand Strategy that Motivates

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Refreshments will be served

The technologies and methods for reaching your audiences constantly change. However, getting attention, maintaining relationships with constituents, and generating results will always be essential. Threespot, a Washington, DC digital engagement agency, and our client, the Humane Society of the United States (HSUS) will lead a discussion on brand. We will discuss strategies to extend your brand across multiple platforms in and ever-changing communications environment. Examples will include fundraising and advocacy campaigns, websites, visual storytelling, mobile experiences, social media, email marketing, videos, and offline activities. We will also discuss the agency/client relationship and how we can learn from each other and/or leverage work that the other is doing.

What attendees can expect to learn:

What are the essential elements in a brand strategy?

What steps can you take to measure your brand equity and build on that equity?

How does branding fit into your overall marketing and communication strategy?

How can you develop a brand across multiple platforms and channels?

How can you best measure success and plan for the future?

Space is limited, RSVP now!

Tuesday November 8, 2011 5:15pm - 6:15pm EST
HSUS office 2100 L Street Northwest, Fifth Floor

Attendees (0)