Eight selected guests will be assigned a department inside Whole Foods Market. Their task is to create a recipe for the public to taste that draws the most attention to their assigned department. The guest with the most visitors to their area through online check-in, facebook wall posts, tweets, and actual sales will determine the winner of the FEED ME! Word-of-Mouth Marketing challenge.
To be selected as a guest, you must submit a brief description of why you think you'd be the best candidate to draw your friends and more customers into the store (FoggyBottomRSVP@wholefoods.com). What social media tactics will you use? What kind of recipe will you create to appeal to the masses? The event is from 12-2pm. Each guest has two hours to create the most viral buzz about their department and food demonstration.