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Thursday, November 10 • 2:00pm - 3:00pm
Incorporating Social Good Into Your Mission

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To expect you to add social purpose to your business just because it’s a good thing to do is foolish. Whether you're running your own company or contributing to one, you have a bottom line and other obligations to meet. But doing good is a business strategy, not merely a moral argument or trend.

In this session we'll talk about how your company--no matter its sector, size or budget--can profit from integrating a social mission, where to begin, and how to track social and financial return on investment. You'll hear from entrepreneurs who have built the lifestyle sustainability brands sweetgreen and Holstee, and from practitioners working at the intersections of social responsibility, entrepreneurship and new media. 

Don't go "good" just because you've heard you should. Without truly understanding what a social mission and how it should shape your business decisions, you will be forfeiting potential value. 



Speakers
avatar for Sloane Berrent

Sloane Berrent

Sloane Berrent is Vice President of Digital Marketing for Lippe Taylor and its sister agency ShopPR, both communications and public relations agencies in New York. Sloane has over ten years of experience in digital marketing across industries including nonprofits, early-stage startups and in the traditional agency capacity.  | | She has been blogging since 2005, first as an editor for the largest city-based blog in Los Angeles... Read More →
avatar for Nicolas Jammet

Nicolas Jammet

Nicolas Jammet and two fellow Georgetown students and food lovers spent their undergraduate years looking for a daily, healthy food option. They envisioned a simple fast-casual shop with high-quality ingredients and sustainable business practices. Their passion and entrepreneurial spirit led them to a revolutionary venture and shortly after graduation, sweetgreen was born. Since its first store in 2007, sweetgreen... Read More →
avatar for Olivia Khalili

Olivia Khalili

N/A | Cause Capitalism | Olivia Khalili works with companies to design, market and evaluate social initiatives. She is the founder of Cause Capitalism, a consultancy and online resource that helps businesses grow by implementing a social mission. Her approach stems from cross-sector experience working with the U.S. Chamber of Commerce, tech startups and nonprofits, and in international development in Micronesia. Currently, she's helping Ashoka... Read More →
MR

Michael Radparvar

I am passionate about creating a positive impact through good design. Luckily, I get to practice this everyday at Holstee, the company I cofounded with my brother Dave and best friend Fabian 5 years ago. At Holstee, the design inspiration and focus can be summed by our company Manifesto to live life fully and even further by three simple words: People, Planet + Product.

Sponsors
avatar for iStrategyLabs x Tech Cocktail

iStrategyLabs x Tech Cocktail

iStrategy Labs and Tech Cocktail are both DC based companies that are passionate about action. Whether it's building a new product, organizing large groups of people, or hosting a 10K person event - the teams at both companies understand what it takes to take action, motivate others and make things happen. Both iStrategy Labs and Tech Cocktail are proud to produce DCWEEK for the second year in a row. We can't wait to see the projects... Read More →


Thursday November 10, 2011 2:00pm - 3:00pm
Artisphere - Terrace Gallery 1101 Wilson Boulevard, Arlington VA 22209

Attendees (49)