To expect you to add social purpose to your business just because it’s a good thing to do is foolish. Whether you're running your own company or contributing to one, you have a bottom line and other obligations to meet. But doing good is a business strategy, not merely a moral argument or trend.
In this session we'll talk about how your company--no matter its sector, size or budget--can profit from integrating a social mission, where to begin, and how to track social and financial return on investment. You'll hear from entrepreneurs who have built the lifestyle sustainability brands sweetgreen and Holstee, and from practitioners working at the intersections of social responsibility, entrepreneurship and new media.
Don't go "good" just because you've heard you should. Without truly understanding what a social mission and how it should shape your business decisions, you will be forfeiting potential value.
