The next generation of APIs will change the very nature of the web and how people use it. In the last 3 years APIs from have radically redefined how people interact with information, applications and brands. This is just the beginning: current APIs only tap a small part of what is possible. This session will explore the emerging next generation of APIs, and the new cutting edge applications that are possible. We'll also take a look into the near future and highlight some exciting areas of innovation and growth, and the ramifications for everyone who uses the internet.