DCWEEK 2011 has ended

Friday, November 11 • 10:00am - 12:00pm
Affinity Lab Morning Report: Beyond the Influence Hype

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The hype around online influence has reached a fever pitch. While much of the conversation may be nothing but noise, the value of online influencers to any communication effort, whether in a corporate, agency or brand setting, is very real. Join us to learn how to drive results for your brand or clients through powerful influencer identification, engagement and measurement practices. Following our discussion of running a successful influencer campaign, we will have an interactive workshop where we'll take a deeper dive into strategically planning and implementing an influencer campaign.



Friday November 11, 2011 10:00am - 12:00pm
Affinity Lab 920 U St. NW Washington, DC 20001

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